HELLO, ALIX. CAN YOU TELL US HOW HEIMSTONE CAME ABOUT?
Heimstone began in January 2007 when I was 23. I have to admit that I’d never thought about creating my own brand before I did it! It all happened very spontaneously and with a lot of enthusiasm. When I created the brand, I didn’t really know what it would be like. I just wanted it to be different, in terms of the look as well as the use of textiles and prints.
What does Heimstone x Catimini mean to you?
For me, Heimstone x Catimini is about modernity, the combination of two different universes that are also similar thanks to the use of prints.
What do you have in common?
Prints and the desire to think outside the box.
How are you different?
Catimini designs children’s clothes while Heimstone designs collections for women. There isn’t much difference apart from that!